What exactly are you doing on Tinder? Impression management on a matchmaking mobile application

What exactly are you doing on Tinder? Impression management on a matchmaking mobile application

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Cellphone applications that are dating as Tinder have exploded in popularity in the past few years. The app, the choice of one’s profile photos and an assessment of the feabie dating apps expectations of potential Tinder matches on Tinder, impression management begins with a motivation to download. These methods take place in a technologically mediated environment of paid off cues and increased control, regional proximity and a lower filtering process. My focus in this paper is it stage that is first of administration, which is comprised of both impression inspiration and impression construction. Especially, do you know the impression that is pre-match methods of Tinder users? We present the results of interviews with Tinder users into the Netherlands. Individuals had been recruited with a Tinder profile that marketed the analysis utilizing the University emblem and a description that is brief. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined exactly exactly exactly how users evaluated their matches that are potential. Outcomes reveal users’ motivations for making use of Tinder cover anything from entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so as to present a perfect yet self that is authentic and selected being a example of not merely one’s desirability but in addition of other indicators such as for example training degree. Tinder users ‘swipe’ not just browsing of individuals they like, but in addition for clues on how to provide by themselves so that you can attract other people like them. This research provides understanding of individual experiences and perceptions within the still area that is under-researched of.


Whether looking for a passionate romance, to locate a partner, or wanting an informal encounter, men and women have very very very long developed types of presenting by themselves when you look at the many appealing option to prospective partners. Mediated opportunities in order to connect with other people have actually developed from paper ads to teletext to online websites that are dating together with latest offerings are matchmaking mobile applications like Tinder.

Impression management or self-presentation exists both face-to-face plus in mediated types. A man shaves, applies cologne, and dresses in his finest before a first date. On Tinder, a lady selects a picture that is attractive of as her primary picture. In a digital environment, such as actual life, impression management begins just before a face-to-face conference and even ahead of interpersonal interaction. On Tinder, this impression administration starts with selecting photos that are one’s profile. It continues by what Leary defines as impression monitoring: ‘For visitors to take part in self-presentation, they need to monitor, at one degree or any other, the way they are now being recognized and examined by other people’ (1995, p. 47). Tinder users try this by evaluating the objectives of possible matches.

There is certainly tremendous research regarding self-presentation and relationship within the last ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward males men that are seekingBirnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are growing on Tinder user understanding of privacy problems (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due mainly to dilemmas of reduced cues and increased control, local proximity, and a lower filtering process. These problems is supposed to be explained in detail into the coming part. First, some detail is provided by me on Tinder.


Though dating sites nevertheless take into account the biggest share of the market, 1 dating apps have actually increased in appeal in the past few years. Compared to dating sites, dating apps ask users to deliver restricted information for prospective matches, specifically, lots of pictures and an optional amount that is small of (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating web sites since it is a location-based relationship platform available just as a mobile software. Further, Tinder doesn’t ask users to resolve compatibility concerns and will not enable step-by-step filtering techniques, features typical to dating web sites. On Tinder, the impression that is first have of a prospective match is her/his main profile picture. If your user is interested in seeing more, s/he can touch the profile, that may expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and straight to accept a prospective match. If the right swipe is shared, it really is a match, and Tinder permits users to talk inside the software.

Tinder premiered in October 2012 and it has accomplished popularity that is global. It offers significantly more than 50 million worldwide users in 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times per day and invest between 7 and 9 mins swiping within a session that is single. Females profiles that are browse 8.5 moments at the same time versus 7.2 for males (Bilton, 2014 ). Within the Netherlands, there have been a projected 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). Although the application it self is fairly brand new, the concept of conference a romantic partner on the net is perhaps not. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 1 / 2 of these met on online dating sites. 4

My inspiration for performing this research, presented as a study concern, would be to explore: Exactly what are the impression that is pre-match practices of Tinder users? The relevance of a technologically mediated dating environment for this paper, I draw on the impression management literature, keeping in mind. I first current theoretical factors, followed closely by a description of this interviews We carried out with Tinder users. Interview analysis is accompanied by a summary and conversation.

What exactly are you doing on Tinder? Impression management on a matchmaking mobile application

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